From samsung to suning, why are green materials so popular among giants?

In recent years, green, environmental protection, low carbon and other public life has become the keynote. Using less disposable goods, saving water, riding a bike, garbage classification, etc., is fast becoming a trend of lifestyle. This process of lifestyle change is actually an important social phenomenon. It is not only related to all consumers, but also has a direct relationship with the participation of many enterprises and industries. Only when the whole industry builds the green industrial chain and continuously promotes the transmutation of its own environmental protection consciousness, can it finally build a brand new green environmental protection new ecology.

At present, whether to practice the concept of green environmental protection is directly linked to the brand image of the enterprise. To this end, many companies have voluntarily or compulsively announced that they will participate in the green wave in various ways. Among them, adopt green, environmental protection material to become the most direct strategy. Samsung, suning and other giants, all favor green, environmentally friendly materials, and at all costs to the latter in their own industrial chain. Perhaps, under the drive of the giant, green environmental protection concept will accelerate the landing.

Samsung, suning, etc
Recently, samsung electronics said it would switch from plastic to environmentally friendly materials such as pulp and recycled/bio-based plastics for packaging products from phones and tablets to appliances and wearable devices. For example, the plastic trays used to hold phones and tablets in boxes will be replaced by pulp trays. The company will also change the design of phone chargers from bright light to mattes, eliminate protective film and reduce the use of plastic. Plastic bags used to protect the appearance of household appliances such as televisions, refrigerators, air conditioners and washing machines will be replaced with bags made of renewable materials and bioplastic.
Specifically, samsung electronics will start using new packaging materials from the first quarter of this year. In addition, samsung plans to use only paper packaging materials certified by environmental groups starting next year. Samsung said it plans to use half a million tons of recycled plastic and recycle 7.5 million tons of discarded products by 2030. Meanwhile, samsung said it has set up an internal working group to develop plastic-free packaging technology.

It is worth noting that the specific domestic enterprises are no less than let go, the early start of the deep use of green, environmental protection materials. For example, suning logistics released the green logistics sharing action "qingcheng plan" before, through the development of green warehousing, green packaging, green distribution, green terminal, continue to reduce the waste of express packaging, promote the reduction, green, recyclable development. Meanwhile, suning logistics' more than 1 million green packaging products based on "Shared express boxes" have been used 100 million times in total. In this regard, suning is making efforts to build a full-link green logistics solution based on green and environment-friendly materials.

In addition, apple, alibaba, tencent and other giants have also made full use of green and environmentally friendly materials in different ways. With the gradual segmentation of the environmental protection industry, Internet and technology enterprises are crossing over to this field and groping forward. By exploring green industries, these giants can complement their own ecosystems and become more powerful.
Promote the brand image first, shoulder responsibility has become the general trend.

The reason why the giant enterprises favor green, environmental protection materials, in addition to their early layout of new industries, may be more to consider the promotion of their own brand image. Of course, the use of green, environmental protection materials are also divided into "forced" and "resources." Samsung's determination to embrace green, environmentally friendly materials, for example, comes after years of criticism from environmental groups for its lack of a clear environmental plan.

And samsung can no longer ignore the protests and criticism, as greenpeace demonstrators even stormed samsung electronics' demo at mobile world congress 2017. If the "forced" samsung can improve its brand image by adopting green and environmentally friendly materials, it is obviously a very cost-effective thing.

For companies such as suning, the use of green, environmentally friendly materials is voluntary. For example, as a firm practitioner of green logistics, suning logistics has 9 top "green warehouses in China" in China, and is constantly promoting the application of green products in the whole scene. The use of green, environmentally friendly materials can not only show their own scientific and technological capabilities, the original purpose of service, but also make the resources to achieve optimal application, it can be said to kill multiple birds with one stone.
At the same time, when the giant sets foot in the field of green environmental protection, it is also shouldering its own social responsibility. The mode of "Internet + environmental protection" practiced by them is precisely to make use of their own cutting-edge technologies, industrial chain and platform to make the Internet and environmental protection industry integrate deeply, synergetically, and ultimately create a new value and development ecology.

Best regards,

Mandy Huang